About DNA

We primarily focus on helping startups at pre-seed, seed, 

and round A-stages.  

We have a strong preference for SaaS. 


We focus on Israel, Eastern Europe, and the USA.  


We like consumer-facing startups, particularly: ​

  • Digital Health

  • Fashion / cosmetics / luxury brands & tech

  • Fintech

  • Blockchain

  • Security

  • Education

  • Agrotech

We generally avoid:

  • Food & beverage

  • Medical devices / pharma / biotech

  • Hardware


Things we look for (in order of importance)

  • Strong management teams with deep sector expertise

  • Ability to scale to $100M in revenues within 10 years

  • Clear, unique selling propositions (USPs) that can translate into a sustainable competitive advantage

  • Asset-light business models with high gross margins

  • A reasonable, researched go-to-market strategy, particularly with respect to customer acquisition costs

Bahai Gardens