Stage

​

We primarily focus on startups at pre-seed, seed, and round A-stages.  We have a strong preference for SaaS firms. 

 

Geography

​

We focus on Israel, Eastern Europe, and the USA.  

 

Sectors

 

We like consumer-facing startups, particularly: ​

​

• Digital Health

• Fashion / cosmetics / luxury brands & tech

• Fintech

• Blockchain

• Security

• Education

• Agrotech

​

We generally avoid:

​

• Food & beverage

• Medical devices / pharma / biotech

• Hardware

 

Things we look for (in order of importance)

​

• Strong management teams with deep sector expertise

• Ability to scale to $100M in revenues within 10 years

• Clear, unique selling propositions (USPs) that can translate into a sustainable competitive advantage

• Asset-light business models with high gross margins

• A reasonable, researched go-to-market strategy, particularly with respect to customer acquisition costs