Stage
We primarily focus on startups at pre-seed, seed, and round A-stages. We have a strong preference for SaaS firms.
Geography
We focus on Israel, Eastern Europe, and the USA.
Sectors
We like consumer-facing startups, particularly:
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Digital Health
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Fashion / cosmetics / luxury brands & tech
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Fintech
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Blockchain
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Security
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Education
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Agrotech
We generally avoid:
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Food & beverage
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Medical devices / pharma / biotech
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Hardware
Things we look for (in order of importance)
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Strong management teams with deep sector expertise
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Ability to scale to $100M in revenues within 10 years
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Clear, unique selling propositions (USPs) that can translate into a sustainable competitive advantage
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Asset-light business models with high gross margins
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A reasonable, researched go-to-market strategy, particularly with respect to customer acquisition costs